The Prince
The Art of War
The Art of the Start (revised edition) : The Time Tested, Battle-Hardened Guide for Anyone Starting
Power Pricing
Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Cu
The World Is Flat: A Brief History of the Twenty-first Century
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
The Boston Consulting Group on Strategy
Valuation: Measuring and Managing the Value of Companies, 3rd Edition
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
Perspectives on Strategy from The Boston Consulting Group
The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Technique
Agile Business for Fragile Times : Strategies for Enhancing Competitive Resiliency and Stakeholder T
Creating the Marketing Experience : New Strategies for Building Relationships with Your Target Marke
Global Paradox
Managing with a Global Mindset
International Trade in the 21st Century (Series in International Business and Economics)
Tears of the Sun
